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frequently asked questions

Answers to frequently asked questions regarding The ARA Show.

Below you will find a list of commonly asked questions about The ARA Show. If you have additional questions, please call the American Rental Association (ARA) at 800.334.2177, option 3, or email registration@ARAshow.org.

When will I receive the show planner?

The ARA Show is excited to share the 2024 Show Planner with attendees, now available for download here. Explore The ARA Show 2024 schedule for all confirmed programming, including EventsU, Sunday’s Education sessions, networking events, and more.

Browse the planner and customize your own list of must-attend events!

When does show registration open?

Registration is now open. Click here to register.

Who can attend The ARA Show?

  • Equipment and event rental business owners and personnel (current and retired)
  • Manufactures and suppliers of rental equipment, products, and services — must exhibit or qualify for Non-Exhibiting Supplier (NES) or Non-Exhibiting Supplier Exception (NESE). Click here to view the NES and NESE Rules and Guidelines.
  • Independent Manufacturer Representatives (who will be working in exhibitor booth)
  • Industry trade press
  • Investment companies (eligible to attend on Wednesday only)

You must be registered, and registered in the appropriate business category, for admittance to The ARA Show, which is a trade show specifically for the equipment and event rental industry.

Individuals who cannot document a direct professional affiliation to the industry are not qualified to attend. Proper business identification such as business cards, corporate identification number, business advertisement, etc., may be requested.

What is the convention center’s address?

When will the show app be available for download?

The app will be available in early January 2024. The app — available for Apple and Android devices — is designed to help attendees plan for and navigate the show. It includes an exhibitor list, show floor map, schedule, and much more. The app will be available using the same platform from previous shows, so you will not need to download a new version for the 2024 show.

When will I receive The ARA Show Directory?

The ARA Show Directory will be mailed with the February issue of Rental Management magazine. This resource will provide a comprehensive list of exhibiting companies to help you prepare for your trip to the show. The online exhibitor search for all 2024 show exhibitors is available on the Find Exhibitors page. You will also be able to search for exhibitors using the show app, which will be available in January 2024.

Is wheelchair or scooter rental available for The ARA Show?

Yes, ScootAround is the official scooter and wheelchair rental company for The ARA Show. To reserve a scooter or wheelchair in advance, please call 888.441.7575.

Is there parking available at the Ernest N. Morial Convention Center?

Parking is available at the convention center for $20 daily per vehicle with no in and out privileges. For oversized vehicles, this rate increases to $40. View the convention center’s parking options.

Photography at The ARA Show

Show photographers and ARA staff members may take photos of all participants at The ARA Show — such as on the show floor, in sessions, at events or at other functions. These photos are for use only by ARA and may appear in Rental Management, ARA newsletters or brochures, ARA’s media outreach efforts, ARA’s social media accounts, future show promotions and on all ARA’s websites. Your attendance constitutes your permission and consent for this photography.

Note: No photographs can be taken by attendees or exhibitors in a particular booth without that exhibitor’s permission.

Scam Alert

In planning for The ARA Show, please watch for scams. Be aware of companies claiming to sell attendee lists, exhibitor services, advertising, and more. These companies are not affiliated with ARA or The ARA Show.

Your privacy is of paramount importance to us—we never share your information with these companies. Doing business with these companies can be costly and have an extreme impact on your organization.

For your convenience, here is a list of ARA affiliate partners that could contact you:

  • onPeak for hotel reservations
  • Rental Management for advertising
  • Maritz Global Events for show registration
  • Freeman for exhibitor services

Attendee lists are ONLY available through ARA, and outside organizations do not have access to this information. If you have questions regarding the legitimacy of a company, please contact ARA.