Exhibit

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Become an exhibitor

Exhibiting at The ARA Show 2027 is the premier opportunity to elevate your brand in a competitive marketplace. Gain direct access to thousands of equipment and event rental industry decision-makers who are actively sourcing new products and services.

Event Details

  • Sunday, Feb. 14:
    Future of Equipment Rental Program
    ARA Show Education
    Trade Show & Tailgate Party
    Monday, Feb. 15 – Tuesday, Feb. 16:
    Trade Show
  • Location:
    Ernest N. Morial Convention Center, New Orleans
  • Action: Reserve your booth today!

BOOTH SPACE PRICING

Associate Members

$2600

Per square foot through June 30, 2026

$3050

Per square foot starting
July 1, 2026

Non-Members

$6100
Per square foot

CORNER CHARGE
(applies to inline booths — NOT islands or peninsulas)

Associate Member
$200 per corner

Non-Member
$400 per corner

Important Deadlines

June 30

Last day for incentive pricing for associate members.

Sept. 7

30% of deposit is nonrefundable.

Sept. 21

Outstanding balances for exhibit space due. All contracts received after this date require full payment.

Nov. 2

No refunds for cancelled booth space (whole or in part). Contracts with unpaid balances may be cancelled with no refund due.
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Space Assignment Policy

Contracts will be accepted until all exhibit space is reserved. In late July, ARA will start assigning exhibit space based on the following point system. A confirmation email regarding your booth will be sent out in August.

All spaces are first come, first served after space assignment.

Points
ARA Associate Membership
5
Each year of exhibiting
3
Each equivalent 10-ft. by 10-ft. booth requested
2
Paid advertising in The ARA Show Directory 2026
2
The ARA Show 2026 Sponsorships
Platinum Level ($25,000 and up)
20
Gold Level ($15,000 to $24,999)
10
Silver Level ($3,000 to $14,999)
5
Overall ARA spend $75,000+
25

WHY eXHIBIT? pROVEN rESULTS FROM 2026

Stat 1 image

730+

companies exhibited at
The ARA Show 2026

Stat 2 image

1,727

rental stores came to buy and make vendor connections*

Stat 3 image

81%

of attendees shape buying decisions at The ARA Show**

* 2026 registration data ** 2026 post-show surveys

HOW EXHIBITING SUPPORTS THE RENTAL INDUSTRY

When you exhibit, you aren’t just growing your business—you are investing in the future of the equipment and event rental industry. A portion of the money collected from exhibitors is used to further the American Rental Association’s initiatives that advance the industry for both rental professionals and manufacturers. Thank you for your support!

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Education

Courses and training programs designed to help rental businesses and manufacturers run a safe and efficient operation.

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Industry Workforce

Dedicated resources for attracting and retaining top-tier talent.

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Market Intelligence

Rental-specific economic forecasting, plus industry trends and product forecasting.

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Resources

Equipment theft resources, financial planning, HR support, legal assistance, marketing tips and more.

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Advocacy

Representation and advocacy at the state and federal level to help push for a pro-business environment.
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Networking Opportunities

Rental professionals and manufacturers can connect during show events, state and local events, and the Women in Rental and Young Professional Conferences.

For
Questions,
Contact:

Jennifer Belzer

Jennifer Belzer

Director,
Associate Membership
800.334.2177, ext. 233
Email Jennifer

Aaron Bonick

Aaron Bonick

Associate Member Services Account Specialist