Your Winning Season Starts Here
At The ARA Show™, equipment and event rental pros gear up with new products and business strategies that put them ahead of the game.
The Ultimate Rental Playing Field
Make the moves that pay off in greater profitability.
In 2027, the industry’s biggest show lines up with football’s biggest game — the kind of moment rental businesses build, year after year. See how you can build a stronger bottom line in a competitive market with hands-on product discovery, current technologies, practical insights, and supplier connections.
Who Comes to The ARA Show?
What People Are Saying
“Everything is in one place. You can look at multiple brands, you can talk to multiple people and you also see new products, and that’s one of the most exciting things, too.”
— Judy Fishgold, Altra Rental & Supply, Ontario, NY
“What’s interesting about The ARA Show is it’s truly a buying show for our rental customers. Where a lot of other shows are more ‘This is what we have coming in the future’ type of thing, The ARA Show is truly the paramount show for the industry.”
— Matt Brooksher, Wacker Neuson, Menomonee Falls, WI
“The ARA Show is a chance to renew and revise by seeing what else is out there, looking at new equipment and checking out new technology, which is constantly changing right now. It’s always a great show.”
— Warren Clayton, Asheville Hwy Rental, Spartanburg, SC
“You’re networking with everyone and you’re getting more information from people. I have 17 quotes already, and it’s easy because exhibitors are willing to send quotes to your email immediately and then you can review it and make your purchase.”
— Andreas Williams, Party Time Rentals, Ocala, FL
Equipment Rental Pros Get:
- Operational efficiency
- Valuable supplier relationships
- Smarter, one-stop sourcing
- Strategies for maximizing margins and minimizing high costs
Event Rental Pros Get:
- Fresh design trends
- Inspiration for creating memorable experiences
- New inventory ideas, from flatware to fountains
- Partnerships that drive more bookings
Save on Early Registration
Members Save $200 on Early Registration
Pay just $289 for The ARA Show and save $200 on the regular member rate. But act fast: this price is only available Oct. 13-Nov. 13.
Become a Member and Save $500 on Early Registration
Join the American Rental Association, then register for the show between Oct. 13-Nov. 13 and pay only $289 (nonmembers pay $789). In addition to show access, you’ll get:
- RentalU training and education resources
- Exclusive meetings and events
- Rental-specific business tools
- Workforce development resources, including the Job Board
- Networking through State Chapters and online communities
Here’s what you can do in New Orleans with the $200 you save:
Take a guided food and cocktail walking tour through the French Quarter — gumbo, po’boys and a Sazerac or two, with cash to spare for pralines on the way home.
Reserve a table for two at a Frenchmen Street jazz club, cover charges and drinks included, plus a late-night order of hot beignets.
Rent bikes for an afternoon in City Park, riding past the Besthoff Sculpture Garden, and capped off with a sit-down Creole dinner in the Garden District.
