Registration & Pricing

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REGISTRATION IS OPEN

Discover rental-ready solutions and new business connections at The ARA Show™ 2027!

Lock in the lowest rate! Register by Nov. 13.

Attendee Registration

Exhibitor Registration

IMR Registration

Passes & Pricing

Filter options by type:

Expo + Education Registration

Includes The ARA Show education sessions on Feb. 14, The Big Game Tailgate Party on Feb. 14, and the trade show from Feb. 14-16. Tickets for the Keynote Session and additional show events can be purchased separately.

Expo + Education Registration

Includes The ARA Show education sessions on Feb. 14, The Big Game Tailgate Party on Feb. 14, and the trade show from Feb. 14-16. Tickets for additional show events can be purchased separately.

Registration type

PreseasonOct. 13 – Nov. 13

Regular SeasonNov. 14 – Feb. 12

ChampionshipFeb. 13 – Feb. 16

ARA Member

$289

$389

$489

Prospective Member

$789

$889

$989

Expo Only Registration

Includes The Big Game Tailgate Party on Feb. 14 and entrance into the trade show Feb. 14-16. Tickets for the Keynote Session and additional show events can be purchased separately.

Expo Only Registration

Includes The Big Game Tailgate Party on Feb. 14 and entrance into the trade show Feb. 14-16. Tickets for additional show events can be purchased separately.

Registration type

PreseasonOct. 13 – Nov. 13

Regular SeasonNov. 14 – Feb. 12

ChampionshipFeb. 13 – Feb. 16

ARA Member

$239

$339

$439

Prospective Member

$739

$839

$939

Future of Equipment Rental Registration – ARA Members-Only

Join a full day education and networking program for equipment rental professionals on Sunday, February 14.

Registration type

PreseasonOct. 13 – Nov. 13

Regular SeasonNov. 14 – Feb. 12

ChampionshipFeb. 13 – Feb. 16

ARA Members Only

$499

$549

$599

Planning your Sunday:
Future of Equipment Rental and the Show’s Sunday education sessions take place at the same time. If you’re attending FOER and also purchased Expo + Education, you will receive audio podcasts of those sessions post show.

Networking Event Pass – ARA Members-Only

Save with a Networking Event Pass to five of the show’s most popular events — all of which are likely to sell out. This pass includes the Keynote Session, Lunch Hosted by Women in Rental, ARA Industry Awards Dinner, your choice of either the Equipment or Event Town Hall Lunch, and your Regional Reception.
You must be an ARA member to purchase this pass.

Registration type

PreseasonOct. 13 – Nov. 13

Regular SeasonNov. 14 – Feb. 12

ChampionshipFeb. 13 – Feb. 16

ARA Members Only

$275

$370

$450

Keynote Session

New this year, a separate Keynote Session pass will be required for entry. Drew Brees, one of the most decorated quarterbacks in NFL history, will take the stage for a live, moderated conversation and audience Q&A at The ARA Show 2027 on Monday, February 15, from 8:00–9:30 a.m.

Registration type

PreseasonOct. 13 – Nov. 13

Regular SeasonNov. 14 – Feb. 12

ChampionshipFeb. 13 – Feb. 16

ARA Members, Exhibitors and IMRs

$50

$75

$100

Networking Event Pricing

Details about each event can be found on the Networking Opportunities Page.

Event

Registration type

PreseasonOct. 13 – Nov. 13

Regular SeasonNov. 14 – Feb. 12

ChampionshipFeb. 13 – Feb. 16

Lunch Hosted by Women in RentalSunday, Feb. 14 | 11:30 am - 1 pm

ARA Member

$45

$60

$70

Prospective Member

$55

$70

$90

Young Professionals Network Cocktails & ContactsSunday, Feb. 14 | 2:30 - 4 pm

ARA Member

$45

$60

$70

Regional ReceptionsMonday, Feb. 15 | 5 – 6:30 pm

ARA Member

$45

$60

$70

Prospective Member

$55

$70

$90

Canadian Hospitality ReceptionMonday, Feb. 15 | 5 – 8 pm

ARA Member

$45

$60

$70

Prospective Member

$55

$70

$90

Government Affairs Breakfast: Advocacy and ActionTuesday, Feb. 16 | 7:30 - 9 am

ARA Member

$45

$60

$70

Town Hall LunchTuesday, Feb. 16 | 11:30 am – 1 pm

ARA Member

$45

$60

$70

Prospective Member

$55

$70

$90

ARA Industry Awards DinnerTuesday, Feb. 16 | 6:30 – 8:30 pm

ARA Member

$100

$125

$150

Prospective Member

$115

$150

$175

Not an ARA member? Join and save $500 on The ARA Show

Become an ARA member before registering for The ARA Show and save $500 with member pricing. Your membership savings will cover the cost of registration while connecting you to a network of 14,000 member locations and year-round benefits, including: