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Sponsorship Prospectus

Become a show sponsor

The ARA Show brings thousands of equipment and event rental professionals together, creating the ultimate opportunity for exhibitors to gain unmatched brand recognition and demonstrate their industry support. Becoming a show sponsor offers a unique chance to rise above the competition, ensuring your brand stands out from the hundreds of other exhibitors and gains a competitive edge.

Our diverse range of sponsorship packages is designed to deliver maximum return on investment and unparalleled exposure for your brand. Sponsorships are in high demand and available on a first-come, first-served basis. With many packages selling out last year, this is your moment to secure the best opportunities for 2025. Act quickly to ensure your company enjoys prime visibility and prominence at the show.

Benefits of Sponsoring

Increase Brand Awareness

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As a sponsor, your brand will benefit from extensive exposure, ensuring that your name and message reach a large and targeted audience.

This increased visibility can lead to heightened recognition and recall among potential clients and partners, positioning your brand at the forefront of their minds.

Stand Out Among Exhibitors

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Sponsorship gives you the opportunity to distinguish your brand through prominent placements and exclusive features, which will capture the attention of attendees and make a lasting impression.

This elevated presence helps you attract more foot traffic, generate leads, and ultimately drive more business.

Strengthen Brand Authority

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By becoming a sponsor, your brand will align with a well-respected industry event, enhancing your reputation and signaling to attendees that your company is a leader and committed player in the market.

This can translate into stronger relationships, increased customer confidence, and a competitive edge over non-sponsoring exhibitors.

Show Your Support for the Rental Industry

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As a sponsor, you’re not just promoting your brand—you’re also contributing to the success and sustainability of the rental industry.

This is an opportunity to give back, connect with peers, and be seen as a key contributor to the rental community’s success.

The ARA Show Sponsorship


Bridget Otten, CMP

Bridget Otten, CMP

ARA Senior Director, Meetings and Events