Halftime Show

$17,500 – Exclusive opportunity
Sunday, Feb. 14

Take center stage during one of the most energetic and highly attended experiences of the week. The Halftime Show Sponsorship puts your brand at the heart of the action as attendees gather to relax, network, and celebrate throughout The Big Game Tailgate Party experience.

This high-visibility activation features live entertainment from a dynamic band or DJ in a prominent tailgate party setting, creating an unforgettable atmosphere with your company woven directly into the experience.

• Exclusive naming rights to the event
• Exclusive presenting sponsorship of the Halftime Show experience
• Premium brand exposure on the featured tailgate bar and event signage
• 30-second branded commercial played throughout the game event and during the duration of the trade show, extending your reach beyond a single activation
• Direct engagement opportunities with attendees in a relaxed, social environment ideal for relationship building and brand recognition
• Gold level sponsorship benefits

This sponsorship delivers a powerful combination of entertainment, audience engagement, and repeated brand impressions, positioning your company as a key supporter of one of the most talked-about networking experiences of the show.