Puppy Bowl Sponsorship

Who says the Big Game is only about football? Bring some tail-wagging fun to The ARA Show Tailgate Party with the Puppy Bowl Sponsorship, an interactive attendee experience designed to draw crowds, spark conversation, and create unforgettable moments on the trade show floor.

Participating exhibitor will host an in-booth meet-and-greet with adorable local rescue puppies from 4–9 p.m. during the Tailgate Party, giving attendees the perfect alternative to the traditional football frenzy. This feel-good activation combines networking, entertainment, and social-media-worthy moments while driving increased booth traffic and attendee engagement throughout the evening.

• In-booth puppy meet-and-greet experience during The Big Game Tailgate Party
• Opportunity to partner with local rescue organizations and create a memorable attendee experience
• Increased booth traffic and attendee dwell time during one of the show’s highest-energy events
• Social-media-friendly activation designed to encourage photos, sharing, and engagement
• Association with one of the most fun and talked-about experiences of the night
• Silver level Sponsorship Benefits

This sponsorship delivers strong ROI through direct attendee interaction, increased booth engagement, and a unique alternative “Big Game” experience attendees won’t forget.