Tailgate Zone

Bring energy, competition, and connection to the trade show floor with a Tailgate Zone Sponsorship. These upgraded interactive lounges transform traditional rest areas into high-traffic engagement destinations designed to keep attendees coming back throughout the event.

Each Tailgate Zone will feature interactive games such as cornhole, giant Jenga, and football challenges. On Sunday night, the zones will transition into watch party spaces for The Big Game, creating even more visibility and engagement opportunities for sponsors.

• Exclusive naming rights within your designated activation area
  Example: “Tailgate Zone sponsored by [Your Company]”
• Prominent branding throughout the interactive zone, aligning your company with one of the most social and engaging experiences on the trade show floor
• Continuous attendee traffic and repeat engagement driven by interactive games, leaderboard competition, and networking opportunities
• Dual-purpose exposure as the Tailgate Zones transition into official watch party areas during The Big Game on Sunday evening
• Gold-level sponsorship benefits

This sponsorship offers a unique combination of brand visibility, attendee engagement, and repeated touchpoints in a relaxed, high-energy environment. By connecting your brand with fun, networking, and competition, the Tailgate Zone Sponsorship creates memorable experiences and strong ROI throughout the event.