The Big Game Beverages

$12,500 – 6 opportunities
Sunday, Feb. 14

Keep your brand front and center during one of the most attended and high-energy experiences of the week. The Big Game Beverages Sponsorship places your company directly into the hands of attendees as they gather to watch, network, and celebrate throughout The Big Game Tailgate Party.

From the bar to the energy drink station, this sponsorship creates continuous brand interaction in a relaxed, social atmosphere designed for connection and engagement.

• Co-branded beverage experience at The Big Game Tailgate Party bar and energy drink station featuring both your company logo and The ARA Show branding located throughout the trade show floor. * Branded bars included in Halftime Show Sponsorship and The Big Game Tailgate Party Sponsorship are not included.
• Custom branded cups and koozies distributed throughout the event, providing high-visibility exposure and extended brand reach beyond the activation itself
• Premium onsite visibility in one of the most heavily trafficked networking environments during the show
• 30-second branded commercial played throughout the game event and during the duration of the trade show, reinforcing brand awareness across multiple attendee touchpoints
• Silver level sponsorship benefits

This sponsorship combines experiential marketing with repeated attendee interaction, creating memorable brand impressions during one of the most social and talked-about events of the week. With attendees actively engaging with your branded items throughout the evening, The Big Game Beverages Sponsorship delivers impactful exposure and strong ROI in a fun, energetic setting.