The Big Game Tailgate Party

$50,000 – Exclusive opportunity
Sunday, Feb. 14

Be part of history at The ARA Show as we debut our first-ever Tailgate Party on the trade show floor—a high-energy experience designed to keep attendees engaged onsite while creating exciting new opportunities for exhibitors to entertain customers directly from their booths in a traditional tailgate-style atmosphere.

As the exclusive sponsor, your brand will headline one of the most anticipated networking experiences of the week, bringing together thousands of attendees for football, food, entertainment, and connection during the world’s largest equipment and event rental trade show.

Spanning more than 15,000 square feet on the trade show floor, this immersive watch party will feature lounge seating, large-screen TVs, interactive programming, tailgate-inspired experiences, and nonstop game-day energy throughout the evening—creating unmatched visibility and attendee engagement opportunities.

• Exclusive naming rights to the event. Example: “The Big Game Tailgate presented by [Your Company]”
• Premier branding throughout the 15,000-square-foot activation space, placing your company at the center of one of the show’s highest-traffic experiences. Branding to remain in place for the entire trade show.
• Custom attendee activation featuring your logo featured on promotional pieces distributed to attendees as they arrive.
• 30-second branded halftime commercial played during the event and throughout the duration of the trade show for extended brand exposure
• Branded floor clings at all four trade show entrances, increasing visibility and awareness across the convention center footprint
• Platinum-level sponsorship benefits

This sponsorship delivers far more than logo placement.  It positions your brand as the presenting partner of a first-time signature experience designed to drive attendee engagement, exhibitor interaction, and memorable networking moments throughout the evening.

With premium visibility, immersive branding opportunities, and repeated attendee touchpoints, The Big Game Tailgate Party offers exceptional ROI and lasting impact.