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Discover Innovation &
Opportunity at The
ARA Show
Don’t miss your chance to be part of the equipment and event rental industry’s biggest event of the year—The ARA Show 2026! With over 700 exhibitors, attendees will get a first look at the latest in equipment, products, and services, all designed to take your rental business to the next level.
In addition to a packed show floor—high-impact events and interactive learning experiences make The ARA Show the ideal setting for building relationships and gaining valuable knowledge. Whether you’re just getting started or running a well-established rental operation, you will walk away with actionable ideas to strengthen your operations, streamline your team, and boost your bottom line.
Maximize efficiency without maxing out your time. The ARA Show brings everything you need to streamline your operations to one place.
Reasons To Attend
Discover the Latest Innovations
Get up close to cutting-edge equipment and event rental products, all in one place. Connect directly with manufacturers, compare options, and make confident buying decisions.
Discover Exclusive Deals
Take advantage of hundreds of Show-Only Specials you won’t find anywhere else—the right equipment at the right price, just for The ARA Show attendees.
Discover Insights for Everyday Success
Solve your toughest business challenges and grow your expertise with actionable insights from expert-led education sessions and dynamic town halls.
Discover Stronger Partnerships
Connect with rental pros who have been in your shoes. Share ideas, swap tips, and walk away with practical takeaways during immersive networking events.
Discover the Perfect Mix of Business and Fun
Orlando is an attendee-favorite location with endless family-friendly activities—including The ARA Show’s Tuesday Night Event featuring exclusive access to a Universal Theme Park.
Who Attends The ARA Show
The ARA Show is the premier event for the equipment and event rental industry, bringing professionals together to connect, learn, and explore the latest equipment, products, and services all in one place.
Attendees who typically attend The ARA Show include:
- Rental business owners, managers, and their teams come to learn about the latest products, trends, and business strategies. They also attend educational sessions to improve their business operations. Those in event rental are encouraged to attend EventsU—an exclusive one-day education program for the event rental industry—held the day before The ARA Show.
- Suppliers and manufacturers showcase their latest products, equipment, and solutions for the rental industry. It’s an opportunity to directly interact with potential clients and understand their needs.
- Independent Manufacturer Representatives attend the show to provide sales and service support to one or more of the exhibiting companies’ product lines they represent.
- Service providers in the rental industry offer solutions such as software, financial services, and marketing support. These services address the challenges business owners might encounter.
- Trade press attend to gather the latest news and information for their coverage of the equipment and event rental industry.
